The Pitch: advertising and marketing news from 09/27/22


Arts & Letters released a 60 second spot for ESPN promote its coverage of college football. The “Greatest Story Ever Played” spot features College GameDay analyst Kirk Herbstreit and airs on ESPN, ABC and other Disney-owned platforms, as well as digital and social channels. More onsite at Muse by Clio here.

Arts & Letters and customer Google won an Effie Award in the Social Good – Diversity, Equity & Inclusion category for the agency’s work “Showing Up for Pride” for Google Pixel. The agency also completed a new campaign and brand refresh for the online wedding registry. Zola.

Wabash and lake advertisement developed a new campaign to US Window Depotin Richmond, Charlottesville and Fredericksburg. The campaign spans TV, video, web and print and was produced with Matt Polson of The video department on the edge of the lake.

Wabash & Lake campaign for Window Depot USA.

addison clark work with Aerolatte, a European brand of steamless milk frothers, to market its new American e-commerce site. The agency will handle social media marketing and Google advertising for the brand.

Addison Clark supported the opening of NuSpine Chiropracticof the Glen Allen Clinic. Marketing work included organic and paid social media campaigns, email campaigns, printed flyers and posters, and other promotional materials. The company plans to continue working with the agency on developing lead generation.

Photographer Cade Martin shot images for a new branding campaign for the International Spy Museum in Washington, DC Martin worked with Luminous Creative Imaging in Amsterdam on CGI and retouching. The campaign was conducted by the DC-based agency on January 3 and involved Philadelphia-based NLD Productions.

One of the images Cade Martin collaborated on for the International Spy Museum campaign.

Dotted line finalized a new logo and website for Site laboratories, a California-based healthcare testing and diagnostics company. He hired Jonathan Goldberg as Executive Creative Director. Goldberg ran local agency A For Adventure for seven years and also worked at Common House and Ogilvy DC.

Elevation hiring Hugh Callahan as creative director. He was previously creative director at Creative Tilt + Production and The Martin agency.

West Cary Group worked on the website for the City of Richmondof the Diamond District project. The site received a Gold Award this month from the International Economic Development Council as part of its annual awards for excellence in economic development.

Claire Lloyd

Red Orange Studio hiring Claire Lloyd as project manager. Lloyd is a graduate of JMU and Lynchburg University. Lauryn Fauntroy was hired as a junior graphic designer after completing an internship with the agency. She recently graduated from Virginia State University.

Lauryn Fauntroy

Red Orange has moved its headquarters to 3210 Chamberlayne Ave. at Ginter Park. It used to be in Shockoe Bottom.

PRSA Richmond announced the recipients of its 75th annual Virginia Public Relations Awards. The awards were announced on September 20 and included 115 recipients in 37 categories. Entries for the competitive awards were judged by the PRSA Georgia Chapter.

The best of the show were awarded to Vance and Siddall Communications in the influencer marketing category for their work “Virginia is for Helpers: COVID Community Ambassadors” for the Virginia Department of Health; VCUs in the website category for the redesign of its VCU News website; and VCU for its “This Shot Matters” COVID-19 vaccination campaign.

Hodges Partnership CEO Jon Newman received the 2022 Excellence in Public Relations Award. Marie-Kate Brogan, senior public relations specialist at VCU, received the Rising Star Award. An awards ceremony is scheduled at the Lewis Ginter Botanical Garden on October 11.


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