Selfridges launches garden center for green-fingered buyers

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Selfridges has launched mini garden centers in its London, Manchester and Birmingham stores, catering to the new generation of confined gardening enthusiasts.

As part of the department store’s Good Nature initiative, every garden center has everything you need to prepare your green space for the sunny days to come, like tools, mixed seeds, compost, plants and pots. indoor and outdoor and bright yellow garden gnomes.

To help you garden in style, there will also be an exclusive collection of Prada for shoppers, including stylish lounge chairs, gardening gloves, sliders, water bottles and handy coffee flasks. Meanwhile, Selfridges also curated bespoke own-branded products, offering customers bags and t-shirts with fun garden-related slogans.

Designed to be a social space, the garden center will celebrate the rewards of gardening, especially the benefits of growing from seeds. Within each mini-center there is a potting shed for events and counseling (including a resident gardener who can offer a ‘gardener’ service), as well as a program of workshops, d ‘experiences and events.

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While promoting practical skills and sustainable methods, Selfridges will also ‘green’ Oxford Street in London with a grow bag installation in front of the store’s historic canopy entrance.

“A garden center is evocative but familiar, and has been an inspiration to our teams, literally and creatively,” says Hannah Emslie, Selfridges Creative director.

Selfridges is launching in-store garden centers

Jason alden

Selfridges is launching in-store garden centers

Jason alden

“We know our customers are more interested in gardening and greening than ever before – so we’re playing with the idea by bringing the essentials of a typical garden center into our stores. We will be retailing plants, compost and garden gnomes alongside special and unexpected Selfridges products with a sense of fun and imagination as we continue to explore the fun of nature this year.

Selfridges is launching in-store garden centers

Jason alden

For more information on Selfridges Garden Center, visit their website.

To pursue Beautiful House at Instagram.


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