An initiative to welcome workers, visitors and residents to downtown with free coffee, entertainment, beer garden, food trucks and community
Mayor Michelle Wu, in partnership with the Downtown Boston Business Improvement District, the Rose Kennedy Greenway Conservancy and the Greenway Business Improvement District, today announced Boston Blooms, an April 13 block party welcoming employees, residents and returning visitors to downtown Boston. As the City of Boston continues to recover from the economic impact of the COVID-19 pandemic, the goal is to strengthen our local economy by encouraging everyone to support downtown Boston.
Spanning from South Station to Downtown Crossing on Summer and Winter streets, the one-day event will feature food trucks, live music, local artists, street art installations and a pop-up beer garden. This launch event will be followed by a series of ongoing programs taking place throughout the summer in downtown Boston as part of Mayor Wu’s downtown revitalization plan.
The COVID-19 pandemic has had a negative impact on Downtown and its businesses. With the decrease in foot traffic, consumer spending has consequently faltered with it. As the City aims to welcome people back to its malls, the City is focused on implementing bold initiatives to build consumer confidence and support small businesses. Downtown is an integral part of the economic situation of the city of Boston. As Boston aims to activate spaces in all of our neighborhoods, the city is also looking to ensure its downtown thrives.
“As we plan for our long-term economic recovery, bringing people together in person will help our small businesses, our restaurants, and our arts and culture scene grow. We look forward to spotlighting the vibrant community possible by revitalizing our downtown with events, arts and placemaking,” said Mayor Michelle Wu. “I’m grateful to all of our partners for working to ensure Downtown remains a vibrant and inclusive destination and encourage everyone to stop by the Boston Blooms Block Party.”
“The Greenway is about connections. Just as the park connects Boston’s neighborhoods and downtown to its waterfront, we’re thrilled to partner with Mayor Michelle Wu to reconnect with what makes downtown Boston so special: the people who live there, work there and go there.” mentioned Chris Cook, Executive Director of the Rose Kennedy Greenway Conservancy.
“Downtown Boston is a vital Boston neighborhood; the crossroads where businesses, restaurants and retail meet culture and tourism,” says Anita Lauricella, acting co-director of the Downtown Boston Business Improvement District. “We are working closely with Mayor Wu’s office to ensure that Downtown Crossing, the Theater District and the Financial District remain vibrant for the thousands of workers, shoppers, diners, tourists and families who visit us every weekday. “
Boston Flower Calendar:
7:30 a.m. – 10:00 a.m.
- Music and Breakfast Food Truck (North American Catering), hosted by Greenway Conservancy and Greenway BID
- Free coffee, hosted by Downtown BID
- Music by Fabiola Mendez and DJ Dephase
11:30 am – 2:00 pm
- Music and food trucks in Dewey Square, organized by Greenway Conservancy and Greenway BID
- Performances by OrigiNation and JunkMusic, organized by the Mayor’s Office of Arts and Culture
- Plant giveaways, hosted by the Boston Parks & Recreation Department and Downtown BID
- Street Theory – 2 Walls, hosted by the Mayor’s Office of Arts and Culture
4:00 p.m. – 8:00 p.m.
- Beer Garden at Downtown Crossing, hosted by Democracy Brewing and Downtown BID
- Lawn games, organized by Downtown BID
- Performances with headlining rapper Oompa, hosted by the Mayor’s Office of Arts and Culture
- Mural Crew/Photo Booth, hosted by Boston Parks & Recreation
- Plant Contest, hosted by Boston Parks & Recreation
Businesses have adapted and innovated beyond their normal operating procedures in response to the pandemic. The City of Boston is looking to continue to facilitate this transition throughout the recovery and beyond, as we all pivot to the new normal. the Small Business Relief Fund 2.0who was recently replenished with an additional $5 million, and securing local partnerships to provide targeted technical assistance to requesters are two examples of how the City has sought to provide all the resources necessary to help our small businesses keep their doors open. Additionally, the city is working to reinvent Boston’s public spaces, particularly City Hall Plaza, and is seeking to work with commercial property owners to fill vacant storefronts and provide affordable housing and daycare opportunities. children while tying it all together with a public relations campaign to encourage people to come back to the City. All of these efforts are aimed at making Boston a vibrant, inviting, and exciting place to visit once again.